UnSelling by Scott Stratten and Alison Kramer mentions another item we covered in MARK9049 class!
This tweet by the York Region Police in response to a Mr. Lube employee's Tweet, talking about buying drugs, is used as an example of how to use a sense of humour on Twitter effectively. Furthermore, its a great example of social media can be a great tool even in the most rigid industries like law enforcement, where the author pulls a 2013 Mashable stat showing that %96 of police departments are now using social media. Fascinating!
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