A really neat parallel is explored between social media and trade shows. I was fascinated by the similarities in the two, and in particular the importance of remaining honest in how you represent yourself. There is a really interesting experiment mentioned in here where two trade show booths were set up for the very same product; one with trade show babes trying to sell it and the other with honest employees of the company. The latter did much better, both in terms of visitors and actual lead conversion.
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