Chapter One of UnSelling is a short one. Introducing the basic concept of the book, the authors (Scott Stratten and Alison Kramer) explain that "sixty percent of all purchase decisions are now being made before you ever get the chance to share your pitch." They explain the tendency to focus on what is inside the sales funnel and ignore what is outside of it - such as customer experiences being discussed via social media.
No comments:
Post a Comment