"Hello world." Welcome to my new blog. It's purpose is to act the corner stone of my George Brown College MARK9049 Social Media Marketing Course; an online book report UnSelling: The New Customer Experience written by Scott Stratten and Alison Kramer. I chose this book because it claims to have a formula that turns traditional marketing upside down, providing a new way to look at the traditional marketing experience in a modern world with social media being the driving force. The authors summary describes the book as:
Looking beyond a narrow sales funnel, and seeing what really influences purchase and repurchase decisions today. In UnSelling, you’ll learn why one negative review can outweigh a thousand social media followers if it isn’t handled correctly. You’ll learn why a blog post with a catchy headline can actually be bad for business if it isn’t written well. You’ll learn why the people you hire matter more than the tasks you hire them to do. These and countless other underappreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.
I'm looking forward to get this blog rolling with my thoughts and analysis of each chapter and the concepts they cover. I hope you enjoy!
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